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Published January 10, 1994
The woman looking at the UPC barcode pattern being thrown on the floor by sunlight through a window.
Mort Gerberg, a regular contributor to The New Yorker since 1965, has written or illustrated 37 books of humor for adults and children and drawn custom cartoons for many different companies. His book Cartooning: The Art and the Business is considered a leading reference in the field. Gerberg lives in Manhattan.